SUMMARY
A creative and resourceful retail and event designer with a knack for detail who exceeds in following skills:
• Experienced in all realms of coordination and management including sourcing, event planning, social media and content creation, budget tracking and vendor coordination
• Knowledge of fashion and marketing trends, retail design and visual communication
• Experienced in visual display, fixture design and development, merchandising and styling techniques
Can legally work in both the US And Canada
EDUCATION
2008: The Fashion Institute of Design and Merchandising (FIDM) Los Angeles
Visual Communications Professional Designation Degree
2006: Simon Fraser University (SFU) Vancouver, British Columbia
Bachelors of Arts Degree Communications
EXPERIENCE
2016-2017: Unique Inc. Senior Event Producer, Los Angeles
• Creates strategy and implement execution of National and International growth
• Live event management including show execution, design, risk management, budgeting, labor and contract negotiation
• Establish brand identity. Produce all marketing collateral and ad materials
• Work with Sponsorship Director to help secure sponsorships and work with sponsors during events
• Manage and produce all content for website and social media channels, track analytics
2012: Forever 21 Corporate Senior Retail Design Manager, Los Angeles
• Oversees six teams within the Retail Design department including: Seasonal Windows and Events, Sourcing and Development, New Store Openings and Graphics and the Los Angeles Visual Production Warehouse
• Works closely with the Marketing, Global Creative, Purchasing, Interior Design, and Visual Operations teams to ensure cohesive visual presentation in over 600 stores worldwide
• Responsible for the creation of company wide directives and participates in company wide training and new store openings and event production both domestically and internationally
• Responsible for conceptualizing and execution of cohesive design themes for windows, fixtures, mannequins and interior elements
2009: Forever 21 Corporate West Coast Visual Display and Merchandise Manager, Los Angeles
• Responsible for a team of 6-8 display artists and the overall visual presentation of 16 stores in Los Angeles, Orange County, San Diego and Las Vegas
• Conducts research in fashion, design and visual communication trends in order to create window and in store displays every 6-8 weeks in high profile stores
• Mentors in-store Visual Managers, Merchandisers and Field support to ensure display and placement standards are understood and translated correctly
• Responsible for writing, photographing and creating the merchandising directives for over 300 hundred stores worldwide
• Works with buyers to develop trend and merchandising strategies for upcoming seasons
2008: Neiman Marcus Visual Stylist, Topanga Canyon CA
• Opened the Topanga, CA store in 2008
• Responsible for floor and window displays, mannequins, and merchandising in the Fine Apparel, Designer Sportswear and Personal Shopping departments
• Prop design, creation and construction for various projects including vinyl application, floral arranging, and event and trunk show setup